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Unlock The Power Of Prescriptive Analytics In Recruitment

Unlock the Power of Prescriptive Analytics in Recruitment 

The task of hiring the perfect candidate has always been an elusive goal for recruiters and employers alike. Accurately gauging a candidate’s fit and skill level is paramount for making a stellar hire, but it’s also one of the greatest challenges in talent acquisition.  

Current recruitment strategies, despite their best intentions, often fall short. Shockingly, over 50 percent of voluntary turnover occurs within an employee’s first year on the job, and it’s estimated that up to 80 percent of turnover can be attributed to poor hiring decisions. Companies, regardless of their tactics, often struggle to make precise talent assessments. However, the emergence of new technologies promises to provide unparalleled insights into candidate performance and fit. Let’s delve into the world of prescriptive analytics and discover how it’s revolutionizing the hiring process. 

Prescriptive Analytics Unveiled 

Prescriptive analytics represents a cutting-edge branch of data analytics that endeavors to answer the question, “What do we need to do to achieve this?” It harnesses technology to empower businesses with better decision-making capabilities through the comprehensive analysis of raw data. This approach integrates information about potential scenarios, available resources, past performance, and current performance to propose an optimal course of action or strategy. The versatility of prescriptive analytics extends across various time horizons, from immediate solutions to long-term planning. In stark contrast, descriptive analytics merely evaluates decisions and outcomes post-execution. 

Prescriptive analytics leverages statistics, modeling, machine learning, and artificial intelligence to scrutinize current data for predicting future trends. In the context of talent acquisition, this entails using existing employment data to forecast which candidates are likely to emerge as top performers who will commit for the long haul. 

The Role of Intelligent Automation 

To grasp the essence of prescriptive analytics, it’s essential to acquaint ourselves with “intelligent automation.” This term signifies the application of data-driven algorithms to expedite talent acquisition processes. These algorithms surpass human efficiency in data analysis, but their true competitive advantage lies in their freedom from human biases, which often plague recruitment decisions. 

Elevating Hiring Decisions with Prescriptive Recommendations 

Predictive analytics allows recruiters to estimate a candidate’s future performance based on historical data. These models draw upon known outcomes to generate predictive values for new data. While predictive models offer valuable insights, they represent just one piece of the puzzle. What if a predicted top candidate declines the offer? What if they’re highly likely to depart within the initial 90 days (about 3 months)? Recruiters aiming for superior candidate outcomes need a more comprehensive approach. This is where prescriptive recommendations come into play. 

Prescriptive recommendations analyze qualified candidates against the “talent DNA” of top-performing employees, enabling recruiters to pinpoint candidates who are not only likely to succeed but also inclined to stay with the company for the long term. Employing prescriptive recommendations equips organizations with the ability to identify the perfect talent fit while quantifying the probability of that talent’s future success. 

The landscape of talent acquisition is evolving rapidly, and prescriptive analytics is at the forefront of this transformation. By blending predictive analytics with intelligent automation and prescriptive recommendations, organizations can make more informed, data-driven hiring decisions. This approach not only enhances the likelihood of securing top talent but also mitigates the risk of costly turnover. In an era where every hire counts, harnessing the power of prescriptive analytics can be the key to assembling a winning team.  


Samantha Likson is a Senior Digital Marketing Specialist at TalentQuest. She completed her post-graduation in Computer Application from National Institute of Technology, Agartala. Samantha's interests extend beyond her professional pursuits, as she is deeply passionate about digital trends, indulging in…

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